“What would happen if we ignored this kind of trash that is passed off as cinema? I mean seriously… what would happen? I want to know.”
A friend asked this most earnestly in response to my Desi Boyz review. Sounds rhetorical but I decided it won’t harm to consider it seriously.
So I responded –
Money is how it rolls and until good cinema seriously starts earning money tripe will rule.
But then for that to happen good cinema has to happen which is another serious lack.
But before it all we really need to define for ourselves what is cinema for us? If its art then institutions, Govt, artists and the entire population it serves needs to get their act together. And if its not then it has to be separated from the realms of art and treated as such. Which means no reviews to begin with.
All said and all arguments apart we need such films. Because if Sajid Khan and Anees Bazmee continue to stay in business there must be a huge pay-off for us. In no particular order I’d say this is it –
1) For the stimulation of our imagination
2) For vicarious pleasure
3) To satisfy the escapist in us
4) To satisfy the hedonist in us
All four are connected but that’s really beside the point here. The point is –
Q: Why do such films get made?
A: Because they get watched. And they get watched because of the above.
Nothing can be really done about the predominance of their existence because irrespective of the IQ or need for intellectual stimulation each one of us needs films for the above. Otherwise we wouldn’t have mis-appropriated the term ‘guilty pleasure’ to apply to our film-viewing habits.
So the point is what do we do about this crassness enveloping us from all sides? From being the elephantine reality it is that keeps us from choosing little else?
Let’s begin by asking ourselves what cinema means for us?
I will not hazard an answer since I am yet to fully understand it, even for myself. But I will say what we have and are forced with is not cinema. What’s going wrong where?
Economics for sure but before that there is a fine, subtle point we are missing out on that is the development of art and the boundaries of commercial.
I believe, in the tug-of-war between commercial and meaningful cinema neither the maker nor the audience is at fault. There goes out the age-old cry of makers saying ‘audience’ wants it and audience cribbing they are being assaulted by agendas. We have created a system that gleefully pools both, pits both together in an unfair meaningless war of numbers. It is amazing to note we refuse to stop ourselves and ask if art was ever about money.
Yet, our parallel, independent (in thought) films continue to wail BO and are forced to touch certain benchmarks created by mere numbers. Only once the head is declared above water will the film be considered good. Never has a more absurd definition of ‘good’ been popularly pandered or applied to what maybe easily confused or many times inter-changeably referred to as art.
Which brings us to the question – Is the answer then to separate the two? The answer is a resounding yes!
How?
Let’s begin with meanings. I shall hazard by putting together a few popular largely bandied words used for the purpose.
Film – Entertainment, commercial, mind-less, escapist, populist, time-pass, feel good, dream world
Cinema – Experimental, pushing boundaries, expression, statement, personality, voice, auteur, realism
Why should the two be synonymous?
Why should the two have the same platforms? Of production, distribution, exhibition and reception.
Why should the two have the same systems of judging merit?
There is a whole world of operation and mindsets that needs to change before any of this can even be assimilated. As I see and I maybe wrong but unless a Govt-controlled body or any other independent body takes an active role in the distribution and exhibition of artistic cinema, we shall keep flailing about as we are doing now. (And continue to mis-use the whole concept of ‘indie’ by employing it only as a method to do as we please not because we need to say something different ‘our way’, but because we simply want to make that first film that will be recognised enough to get us the stars and bigger budget. And that red carpet fame for whoever lives for it. We have a lot of passion, if only we could apply a little to cinema…Sorry, couldn’t resist that.)
Can we begin by giving less importance to films we don’t care about so that those that we do can gain a certain attention? For instance –
1) Write less about stuff we don’t like but more about stuff we like? I’d be the happiest (although poorer) if we did away with the system of reviewing everything that releases. Are reviewers in a position to take a stand on this?
2) Can channels have a regulation on how much promotions of films to allow? And are time slots for genres possible?
3) If there were accessible magazines and information booklets about irregular cinema what a fillip it would be! Without a system of information dissemination what is anything?
4) More film festivals? Not them getting popular and mainstream but becoming even more choosier and elite and selective. The harder it is to get into one the harder would someone try to create ‘good’ art, no?
If the big-budget extravaganza was really treated by one and all as the not-to-be-taken-seriously kitsch it really is… Maybe then the ones that claim to be art or hope to be someday can get some more validity, time and place in the sun? And then maybe will come the day, the rosy day when an Arjun Rampal won’t win a National Award and Sajid Khan won’t be more recognized than Dibakar Banerjee.
Into that heaven of freedom, My Father, let my country awake…